PREVALENCE OF ANAEMIA IN SCHOOL-GOING ADOLESCENTS OF VADODARA DISTRICT: A CROSS-SECTIONAL STUDY




Recontextualizing social practices and globalization: Multimodal metaphor and fictional storytelling in printed and internet ads

This article presents a study of ongoing global and local changing practices Emergency Lighting Batteries by exploring the interaction between multimodal metaphor and narrative in advertising discourse.Thus, we make use of Conceptual Metaphor Theory (CMT) and Conceptual Integration Theory to compare how social changes and continuities are represent

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